1. Introduction
Welcome to WycombePulse ("we," "our," or "us"), operated by What's On Digital Ltd. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wycombepulse.co.uk and use our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Who We Are
Company Name: What's On Digital Ltd
Unit 13, Lytchett House, Poole, Dorset BH16 6FA
Contact Email: hello@wycombepulse.co.uk
For the purposes of UK data protection law, What's On Digital Ltd is the data controller responsible for your personal data.
3. Information We Collect
Information You Provide to Us
We collect information you voluntarily provide when you:
Subscribe to our newsletter: Name and email address
Create an account: Name, email address, and password
Submit a business listing: Business name, contact details, description, and other business information
Leave a review: Name, email address, and review content
Request an advertising quote: Name, email address, phone number, and message content
Contact us: Any information you include in your correspondence
Information Collected Automatically
When you visit our website, we automatically collect certain information, including:
IP address and approximate location
Browser type and version
Device type and operating system
Pages visited and time spent on pages
Referring website or source
Click patterns and interactions
4. How We Use Your Information
We use your personal information for the following purposes:
To deliver our newsletter: Sending you our weekly High Wycombe newsletter
To operate our directory: Displaying business listings and reviews
To process advertising enquiries: Responding to quote requests and managing advertising relationships
To improve our services: Analysing usage patterns to enhance user experience
To communicate with you: Responding to enquiries and providing customer support
To ensure security: Protecting against fraud and maintaining site security
5. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
Consent: When you subscribe to our newsletter or submit information through our forms
Contract: When necessary to provide services you have requested
Legitimate interests: To improve our services, ensure security, and conduct analytics
Legal obligation: When required to comply with applicable laws
6. Third-Party Services
We use the following third-party services that may collect and process your data:
Analytics and Tracking
Google Analytics: Website analytics and traffic analysis. Privacy Policy
Meta Pixel: Advertising performance and audience insights. Privacy Policy
Newsletter Services
Beehiiv: Newsletter delivery and subscriber management. Privacy Policy
Infrastructure and Hosting
Vercel: Website hosting. Privacy Policy
Supabase: Database and authentication services. Privacy Policy
Communications
Resend: Transactional email delivery. Privacy Policy
Payments
Stripe: Payment processing for advertising services. Privacy Policy
7. Cookies
We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small text files stored on your device.
Types of Cookies We Use
Essential cookies: Required for the website to function properly
Analytics cookies: Help us understand how visitors interact with our website
Marketing cookies: Used to track visitors for advertising purposes
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.
Newsletter subscribers: Until you unsubscribe
Account information: Until you delete your account
Business listings: For the duration the listing is active, plus 2 years
Reviews: Indefinitely, unless removal is requested
Analytics data: As per third-party provider policies (typically 26 months for Google Analytics)
9. Your Rights
Under UK data protection law, you have the following rights:
Right of access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate personal data
Right to erasure: Request deletion of your personal data (the "right to be forgotten")
Right to restrict processing: Request limitation of how we use your data
Right to data portability: Request transfer of your data to another service
Right to object: Object to processing based on legitimate interests
Right to withdraw consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at hello@wycombepulse.co.uk. We will respond to your request within one month.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
Encryption of data in transit (HTTPS)
Secure database infrastructure
Regular security assessments
Access controls and authentication
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. International Transfers
Some of our third-party service providers are based outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: hello@wycombepulse.co.uk
14. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
Last Updated: February 2026